Full Circle Podcast

Full Circle with Katharine Ross

Episode : 2025-12-05

About This Episode

Welcome to this episode of the Full Circle podcast by Circle Health, featuring Katharine Ross, President of Seniors Guide at Ross Media Solutions. In this insightful conversation, Katharine explores the dramatic evolution of the senior living industry, highlighting its shift from the clinical, hospital-like facilities of the past to today’s vibrant, hospitality-driven communities focused on lifestyle and connection. She shares expert advice on how families can navigate the complex landscape of senior care, revealing the different ways tech-savvy seniors and millennial caregivers research their options from consuming deep-dive videos on daily community life to searching for quick facts on cost, care levels, location, and reputation. The discussion also delves into the emotional heartbreak of transitioning a loved one into care, the importance of empowering families with reassuring, supportive information, and how emerging technologies like AI are carefully being integrated into the industry. Whether you are a senior planning your own aging journey or a family member seeking to make the best care decisions for a loved one, this episode offers invaluable guidance and understanding.

Meet the Guest

Katharine Ross

President | Seniors Guide, Ross Media Solutions

Katharine Ross is the President of Seniors Guide at Ross Media Solutions, bringing nearly 25 years of dedicated experience to the senior living industry. After originally joining her future father-in-law's media company in her early twenties for what was meant to be a short-term role, she quickly found her lifelong passion. Driven by her family's heartbreaking experience navigating dementia care for her grandfather, Katharine has committed her career to helping others avoid similar struggles. Today, she leads a comprehensive nationwide platform that empowers seniors and their caregivers with the practical information and empathetic support they need to confidently navigate their aging journey and make the best possible care decisions.

Connect on LinkedIn

More Episodes

View All Episodes
Full Circle with Dianna Shaw

Full Circle with Dianna Shaw

Join us on Full Circle for an insightful conversation with Dianna Shaw, an award-winning healthcare leader and trusted senior care consultant. Drawing on over 25 years of diverse experience in nursing home operations, Medicare/Medicaid health insurance, and geriatric care management, Dianna provides a holistic view of the complex elder care ecosystem. In this episode, she offers practical advice for families navigating the senior care system, highlighting how to overcome confusing medical and insurance language to close the healthcare literacy gap. Dianna also tackles pressing industry issues like the impact of direct caregiver staffing shortages, the logistical realities of aging at home, and the vital importance of proactive planning to ensure you can find the right, high-quality care solutions for the aging loved ones in your life.

Full Circle with Carrie Aalberts (Dementia Darling)

Full Circle with Carrie Aalberts (Dementia Darling)

Dementia Care Educator & Advocate, Gerontologist

Full Circle with Jeff Gronemeyer

Full Circle with Jeff Gronemeyer

In this episode of Full Circle, we sit down with Senior Living Leader Jeff Gronemeyer to explore the evolving landscape and profound purpose behind senior care. Drawing from his vast experience managing communities across the U.S. and overseeing 26 facilities in China, Jeff shares unique global insights on cultural differences in care models and the universal human need for connection and dignity. The conversation tackles pressing industry topics, including the challenges of staffing shortages, the critical shift towards preventative healthcare, and the future role of telemedicine and data tracking. Jeff also highlights how shifting senior demographics require innovative, culturally relevant communities that adapt to new generations, ultimately reminding us that successful senior living is driven by passionate people and culture, rather than just the physical building.

Full Circle with Sandi Wake

Full Circle with Sandi Wake

In this episode of the Full Circle podcast, we sit down with elder care advisor Sandy Wake from Care Patrol to discuss the often overwhelming journey of finding assisted living, memory care, and in-home support for aging loved ones. Sandy shares her deep insights into guiding families through stressful crisis situations, helping them navigate complex care options, financial constraints, and the emotional weight of transitioning a family member to senior care. From tackling industry-wide challenges like caregiver shortages to emphasizing the importance of listening to seniors' wishes, this conversation offers compassionate advice and practical clarity for anyone facing the realities of elder care.

Full Circle with Lindsay Kratzer

Full Circle with Lindsay Kratzer

In this episode of Full Circle, Lindsay Kratzer, founder of Reflections Management and Care, draws on over two decades of experience to help families navigate the complex journey of aging with dignity. Inspired by a profound bond with her grandparents, Lindsay discusses the critical need for elder care pre-planning before a crisis hits and explains how professionals can mediate the common resistance between aging parents and their adult children. She also shares insights on creating stigma-free community spaces like her Memory Cafe, the role of technology in safely supporting seniors without replacing essential human connection, and the touching story of being nominated for a local business award by her own mother. Packed with expert guidance, Lindsay leaves caregivers with one vital piece of advice: if you are starting to think you might need help, you are already past that point and should reach out to a professional immediately.

Full Circle with Dr John Hsu

Full Circle with Dr John Hsu

In this episode of Full Circle, we sit down with Dr. John Hsu, an anesthesiologist, pain medicine specialist, and CEO of ipill Dispenser, to explore the complexities of the opioid epidemic and his mission to prevent medication misuse. Dr. Hue shares his personal journey into medical innovation and unpacks the history of the crisis, from its prescription origins to the dangerous rise of illicit drugs like fentanyl and nitazene. He introduces groundbreaking technological solutions, including the secure ipill Dispenser app and device, which strictly controls medication dosages to ensure safe pain management and improve patient adherence. Furthermore, Dr. Hue highlights his work on novel drug formulations featuring respiratory stimulants to prevent fatal overdoses, alongside an improved Narcan auto-injector. The episode concludes with a powerful discussion on the urgent need for policy shifts, emphasizing the use of billions in opioid litigation settlement funds to expand treatment access for vulnerable populations, such as jail detainees, and ultimately save lives.