Full Circle with Deanna Vigliotta

In this episode, healthcare sales leader Deanna Vigliotta shares her journey into the incontinence care market and discusses the profound impact these often-overlooked products have on senior living and long-term care. Drawing from her work with TZMO, Deanna explains why the industry must shift its focus from the simple per-unit cost of disposables to a broader perspective of value-based care. She highlights how utilizing high-quality, fully breathable products with features like super absorbency and inner leak guards can prevent devastating outcomes such as falls, pressure injuries, and UTIs, while also significantly reducing overall wound care costs and hospital admissions. Furthermore, the conversation explores the importance of educating caregivers, facilities, and consumers to reduce the stigma of incontinence, combat social isolation, and promote uninterrupted, restorative sleep for seniors. Ultimately, Deanna advocates for a systemic healthcare approach that prioritizes patient dignity, emphasizing that when we put people and better outcomes first, success will naturally follow.